Build internal tools that fit your team — not the other way around.
A dedicated, forward-deployed product team. Bespoke internal tools designed, built, and shipped in weeks, owned by you, made for how your team actually works.
Previously built and shipped
Product Signals
Founded · Acquired by ClientSuccess, 2024
Rent Kit
Live · $1M+/yr in transactions
Devslopes
Founding team · 400K+ students
— The problem
Most internal tooling is duct tape on a SaaS subscription.
Most companies solve their internal tooling problem one of three ways. All three keep the meter running.
Hire a dev team
Six months to ramp, full-time costs, slow to ship.
Hand it to an agency
A telephone game between you and a team that doesn't know your business.
Buy more SaaS
Every tool 80% right. Subscriptions stack up to thousands a month.
There's a fourth option.
— The math
One-time build. Forever yours.
Numbers below are illustrative for a typical 50–150 person company. Yours will be different — usually bigger.
Today — your stitched-together stack
Tomorrow — built once, owned forever
Year 2 onward the math compounds — ~$3,600/yr in hosting versus $54,840+/yr in subscriptions, growing every renewal cycle. Most clients break even within 12 months.
— How we work together
Three ways in. Designed to ladder.
Most engagements start with a discovery sprint and grow into a build. A retainer comes after, only if you want one.
01 · Entry point
Discovery sprint
A 1–2 week audit. Map the workflows, total up your SaaS spend, and walk away with a prioritized roadmap.
02 · Core work
Build engagement
4–12 weeks. Fixed scope, fixed price. A fitted tool that replaces the SaaS stack — and keeps fitting as you grow.
03 · Long-term
Retainer
Optional. Monthly capacity for upkeep, small features, and incremental rollouts. A long-term partner without a full-time hire.
— What an engagement looks like
Working software, every week.
Discovery call
30 minutes. Free. We figure out together if there's a fit.
Audit and spec
I dig into your workflows and the SaaS you're paying for, and write the spec. Fixed scope, fixed fee.
Clarity first
You'll know what you're getting before a line of code is written. Sometimes that's pixel-perfect screens, sometimes a sketch or a shared doc. Whatever gets us aligned fastest.
Build in the open
Weekly demos, working software every Friday. You're in the loop the whole way.
Hand off the keys
Production, docs, training. You own the code from day one.
— Why this works
A product team of one, embedded in yours.
Most consultants specialize in one part of the loop. Strategy without execution. Engineers without design instincts. Designers who don't ship.
I've been fortunate to spend my career across all three: product management, design, and full-stack engineering. That breadth is what lets me sit in the discovery meeting, write the spec, design the screens, and ship the code without losing context in a handoff.
For the length of the engagement, we operate like a small product team — your operators and one embedded builder, working on the same problem.
— Featured work
Product Signals
Internal collaboration tool · Founded → Built → Acquired
A platform that helped customer success, sales, and product teams collaborate around customer feedback and quantify the impact of net-new features. Built zero-to-one. Acquired by ClientSuccess in 2024.
Customers
Flatfile, Class, Bonusly
Stack
Node, React, GCP
Outcome
Acquired, 2024
Build something that fits.
No deck, no pitch. 30 minutes. We'll talk through your stack and figure out together whether this is a fit.
Book a discovery call